The chrysanthemum does not have the same strong association with All Saints’ Day and mourning as in some other parts of Europe. In Scandinavia, the flower is less specifically associated with death and is rather seen as a beautiful flower for various occasions, both indoors and outdoors. Instead of a focus on All Saints’ Day, in Scandinavia the emphasis is more on using chrysanthemums as decoration during summer and autumn.

Scandinavia

Scandinavia is known for its particular preferences and methods in chrysanthemum cultivation. In this region, which covers Denmark, Sweden, Norway and Finland, the specific climatic conditions, culture and market dynamics play a major role in how chrysanthemums are grown and sold.Almost all chrysanthemums in Scandinavia are grown in greenhouses, which protects them from the harsh climate. Especially in Sweden and Norway, cultivation is almost entirely dependent on greenhouses, because of the short summer and cold nights. Greenhouse cultivation offers the opportunity to create optimal growing conditions, despite the long winters with little daylight typical of this region. In Denmark however, are most big chrysanthemums cultivated outside, to make a strong and hardy plant. By growing outside, it is also possible to grow many different varieties and colours.

Color preferences

In terms of color preferences, Scandinavian consumers are particularly fond of chrysanthemums in shades of pink, purple, white, red and orange. Yellow chrysanthemums are less popular. The long winter season with little daylight in Scandinavia affects not only cultivation but also consumer preferences. People tend to brighten up their living spaces with cheerful and warm colors, with pink chrysanthemums being particularly popular. These pink tones fit perfectly with the Scandinavian aesthetic, which is known for its light, soft and pastel colors. Choosing pink chrysanthemums can be seen as a way to bring serenity and calmness into the home, in line with the typical Scandinavian lifestyle.Chrysanthemum growing in Scandinavia is therefore more than just an agricultural activity; it is a reflection of the cultural and climatic conditions that characterize this unique region.